In today's web age, a picture isn't worth a thousand words—it's worth thousands of hits. Images saturate our screens, from social media news feeds to blog posts, and smart marketers are aware of the power of converting this into a content powerhouse. Image submission backlinking is one such technique.
Whether you’re a passionate blogger, a small business owner, or a digital marketing professional, learning how to do image submission backlinks effectively can open the door to increased visibility, quality traffic, and valuable backlinks.
And if done right—according to Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines—you’ll gain long-term SEO benefits without getting lost in the noise.
Let's jump into what image submission backlinking is, how it functions, and how to do it properly in 2025.
Image submission backlinking is the process of submitting applicable and high-quality images (properly SEO-optimized) to various image-sharing or submission sites, with a backlink to your site or specific page.
This helps:
Drive referral traffic from image-sharing websites
Obtain high-authority backlinks
Boost brand visibility with images
Improving image SEO and Google Image Search ranking
It's a simple yet powerful way if you do it tactfully and ethically.
Google's EEAT update has changed content evaluation differently. It's not just about keyword stuffing or bulk posting. Google now gives more importance to:
Authentic experiences (especially from real creators)
Expertise in the content
Authoritative sources
Trustworthiness of the information
When you post original, experience-based photos to trusted sites—with quality captions and links—it's right in accordance with these EEAT guidelines. Your photos, backed by authentic context, speak to both search engines and users.