Given the fast-changing nature of SEO, authors and online marketers are always looking for new and improved methods to enhance search rankings. One of the lesser discussed but powerful methods that they can use is PDF submission.
This method, apart from adding variety to your content, will also help build your website's presence online as well as boost your site's rank on the search engines. In this guide, we’ll break down how PDF submission can impact your search ranking and why using platforms like RightBookmarking can amplify the benefits.
PDFs are commonly shared to distribute thorough reports, whitepapers, guides, and such. PDFs do not seem to be plain documents, and when used well, they could make a very significant contribution in terms of SEO.
By putting up PDFs on different sites, you already have another vehicle that can channel your content to search engines' indexes. If search engines spider PDFs, they find further content of your site, something that could also lead to more ranking if it's substantial and is properly optimized.
When you share a PDF on a reputable platform, it becomes crawlable for search engines in the same way as any other web page. If your PDF content has relevant keywords, search engines can use that data to rank your content more highly in search results.
In many cases, when PDFs are uploaded to document-sharing or bookmarking websites, they can create backlinks to your site. Quality backlinks are an important ranking factor for Google's algorithm because they indicate to search engines that your content is valuable and worth linking to.
People like to consume in-depth content in PDF format, particularly when they need large amounts of information. Well-designed PDF documents lead users to download, share, and revisit them, generating increased traffic and interaction on your website.
PDFs may be considered as more authoritative compared to regular web pages, particularly if they contain valuable information. If such documents are posted on popular websites, they assist in establishing your domain authority and credibility.
To maximize your PDF submission campaign, use the following tips in order to create search engine friendly PDF files:
Keyword Optimization: As with web pages, incorporate targeted keywords into your PDF material. Put them naturally within the title, body material, and metadata.
Descriptive Titles: Don't label your files with generic file names such as "document1.pdf." Instead, label them with descriptive file names that contain principal keywords (e.g., "SEO-Strategies-for-Business-Growth.pdf").
Add Alt Text to Images: PDFs will often have images. Be sure to add alt text to caption the image, and this makes search engines aware of the context of your images.