When I first began exploring SEO years ago, I was overwhelmed with complex jargon and ever-changing algorithms. Amidst all the chaos, one simple yet powerful strategy stood out: social bookmarking. It helped me rank my first blog and opened the doors to real, organic traffic.
If you’re asking, *“*Is social bookmarking part of SEO?” the answer is a confident yes. In this guide, I’ll explain how it works, why it’s still relevant in 2025, and how you can use the best social bookmarking sites effectively to grow your online presence.
Social bookmarking is the process of saving and sharing links to web pages on public platforms. These platforms are called social bookmarking sites — think of them as online directories where users store and discover content based on topics or interests.
In SEO, social bookmarking helps by:
According to Google’s latest EEAT update (Experience, Expertise, Authoritativeness, and Trustworthiness), quality backlinks and user trust matter more than ever. Social bookmarking supports this by giving your content a chance to be discovered and shared by real people.
Absolutely. Even with evolving algorithms and AI-based ranking systems, social bookmarking remains a valuable off-page SEO technique in 2025 — especially for new websites and small businesses looking to gain exposure quickly.
Why? Because Google still values brand mentions, engagement, and user trust signals — and social bookmarking helps you build all three.
To give you a better picture, here are some real-world social bookmarking in SEO examples: